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QUIRK AT WORK

Defining Brand Response

“Today there are two worlds: [the] world of direct response advertising and that other world, the world of general advertising. ...
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Adweek’s Creative 100: Meet 2019’s Most Fascinating People in Marketing, Media and Culture

Quirk co-founders Meryl & Gaelan Draper make the list. This post was originally featured in Adweek. Defining creativity can be, ...
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Book of the Month Spot Invites Viewers to Read Into It.

Doing it when your boyfriend is asleep. Satisfied women. The thickness. Naturally, we’re talking about books. Founded in 1926 as ...
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A Formula for Non-Formulaic Video Advertising

No one comes to an agency asking for a formulaic ad. No one asks for safe, unmemorable creative, or a ...
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The Time For Next Year’s Concept Is Now

At Quirk, we’ve heard a dozen variations of this feedback: “The concept is great, but it feels like where we’re ...
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Five Tips for Better Briefs

It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client ...
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Zola and Lea Michele Partner in Joyful New Campaign

Zola, the fastest growing wedding company in the country, wanted to advertise in a big way, with a new celebrity ...
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The Dangers of “Safe” Creative

When we pitch video ad ideas to clients, we work against an inherent tendency to play things “safe.”  Intuitively, this ...
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We’re on the hunt for a Senior Video Editor!

We are looking for a full time Senior Video Editor to join our growing team! You will be responsible for: ...
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Are we there yet? Quirk’s CEO demands more female founders

This post originally appeared in Campaign. Tell us about one thing that’s happened recently that leads you to believe there’s ...
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