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Five Tips for Better Briefs
It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client ...
Read More Zola and Lea Michele Partner in Joyful New Campaign
Zola, the fastest growing wedding company in the country, wanted to advertise in a big way, with a new celebrity ...
Read More The Dangers of “Safe” Creative
When we pitch video ad ideas to clients, we work against an inherent tendency to play things “safe.” Intuitively, this ...
Read More We’re on the hunt for a Senior Video Editor!
We are looking for a full time Senior Video Editor to join our growing team! You will be responsible for: ...
Read More Are we there yet? Quirk’s CEO demands more female founders
This post originally appeared in Campaign. Tell us about one thing that’s happened recently that leads you to believe there’s ...
Read More Carbonite Campaign Featured As “Creative Ideas That Worked in 2018”
Original post appeared in Muse. We were invited to tell Muse about our favorite creative ideas of 2018. ...
Read More Wedding Planning Company Zola Launches Three-Part TV Campaign
Zola, the fast-growing wedding planning company, has launched their new TV campaign! While they’re well-known in big cities, Zola wanted ...
Read More Beyond Inclusion Riders: How Does an All-Female Production Crew Help the Ad Industry?
This post was originally published in AdWeek. In advertising, we spend most of our time pitching women. We all know ...
Read More Don Draper Is Dead: How Technology And Data Are Helping Startups Jump Into The Tv Advertising Game
This article was original published in Campaign US Startups are launching into TV advertising at full force and are ...
Read More How Video Is Changing The Game For Brand Marketers
This article was original published in Media Post Recently, I attended an advertising event and spoke to a new ...
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