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Exploring the Power of Direct Response TV Ads

The evolution of direct response TV advertising has been significant over the last decade, having transitioned from simple, straightforward “infomercial-esque” ...
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Behind the Screen: What’s the True Price of TV Commercials

When it comes to television advertising, the glittering final product is often the only aspect that viewers see. But behind ...
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Exploring the Effectiveness of Video Ads

Video ads are short, engaging clips designed to capture your attention and prompt you to take action. They've become a ...
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Shortlisted: Digiday Greater Good Awards

Originally published in Digiday. Sustainability was top of mind for the brands and companies on this year’s Greater Good Awards ...
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Comprehensive Direct Response Guide With Real-World Examples

Direct response advertising is a specialized form of marketing that aims to elicit immediate action from your audience.  It's an ...
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NAF Wins OMMA Awards

Winners of the OMMA Awards - Pharma/Health/Wellness Campaign #It’sYourCall for National Abortion Federation Quirk Creative CEO Meryl Draper posted a call for ...
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Firstleaf Rolls Out New Ad Campaign “End of Endless”

Firstleaf, America's Most Personalized Wine Company, today began a new national advertising campaign featuring two 30-second cross-channel television and online ...
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Quirk FemHealth Launches to Support Global Feminine Health and Wellness Brands

Today, Quirk Creative, a certified woman-owned advertising agency, announced the launch of Quirk FemHealth, a new practice designed to meet demand for ...
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Agencies create pro-bono work for abortion hotline after Roe v Wade repeal

This post originally appeared in The Drum   Following the US Supreme Court’s decision to overturn Roe v Wade earlier ...
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FemTech Brand INNOVO Revolutionises Women’s Health in New Campaign

This post originally appeared in LBB Quirk Creative and Simulmedia boost awareness of non invasive solutions to treat bladder weakness ...
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Mizuho Americas Wins Gold at Financial Communications Society Awards

Proud to have brought home Gold for Television Linear/Streaming Campaign category at the Financial Communications Society Awards!
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Firstleaf End of Endless Campaign Wins Gold at the Muse Awards

Article original posted in Muse Award. Firstleaf launched End of Endless Campaign in September 2023 as a 360 campaign starting ...
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Understanding the Dynamics of TikTok Ad Production Expenses

TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with ...
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Decoding the Cost of Producing a 30-Second YouTube Ad

Picture this - your brand's message, unfolding in a captivating 30-second story that grabs attention and doesn't let go. This ...
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TikTok app on smartphone

Exploring TikTok Ad Costs: A Comprehensive Guide

As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
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Crafting Effective YouTube Ads: A Step-by-Step Guide

Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
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Beyond DR: How Brand Response Has Become the New Performance Norm on TV

Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
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Mastering YouTube: A Comprehensive Guide to Video Ads That Work

The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
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Unleashing the Power of Direct Response Advertising

Direct response advertising has revolutionized how businesses communicate with their audience. It's a pivotal force for direct engagement and immediate ...
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Unleashing the Power of Instagram: A Video Marketing Strategy Guide

In the ever-evolving landscape of digital marketing, video content has emerged as a dominant force. Brands seeking to captivate their ...
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