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QUIRK AT WORK

We’re #9 on Adweek’s Fastest Growing Agencies in the World List

Reposted from Adweek   HQ: Brooklyn, N.Y.Clients: Carbonite, Kimpton Hotels, ZolaGrowth: 797%Categories: Top 10 Fastest-Growing Agencies by % Change in Revenue (No. 9), Top ...
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DRTV Observations & Insights

The first TV ad aired on July 1st, 1941, and it leaves a lot to be desired from a DRTV ...
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How pitches uphold the patriarchy (and hurt your brand)

Originally published in CampaignUS Dear brands, When you ask agencies to pitch, you’re upholding the patriarchy. Why does that matter? ...
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We’re hiring: Accounts!

We are looking to add someone to our client services team–a hybrid client manager, marketing strategist, and project manager—who can ...
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Quirk named #177 on Inc. 5000 (and other top lists we’d like to make)

In honor of Quirk making #177 on Inc. Magazine’s 5000 fastest growing businesses*, we asked some of Quirk’s employees what ...
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Insight: Most Insights Are Terrible.

Everyone in marketing knows the value of a good insight; it’s arguably the marker for whether a campaign will, indeed, ...
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Why Do We Think Male-Owned Agencies Will Bring Us Diversity?

Originally published in MediaPost   A while back, the 3% Conference promoted Leo Burnett CEO Andrew Swinand’s open letter to the industry, ...
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The Drum’s 50 Under 30: Outstanding Women in Creative and Digital

Originally published in The Drum   At 22, Meryl Draper became account director at Ogilvy & Mather in Bangalore, leading ...
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Top 3 Takeaways from Cannes Lions 2019

By Gaelan Draper, Creative Director   I was lucky enough to go to Cannes Lions last week, and it was ...
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Defining Brand Response

“Today there are two worlds: [the] world of direct response advertising and that other world, the world of general advertising. ...
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Agencies create pro-bono work for abortion hotline after Roe v Wade repeal

This post originally appeared in The Drum   Following the US Supreme Court’s decision to overturn Roe v Wade earlier ...
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FemTech Brand INNOVO Revolutionises Women’s Health in New Campaign

This post originally appeared in LBB Quirk Creative and Simulmedia boost awareness of non invasive solutions to treat bladder weakness ...
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Retail Media, Q4 Campaign Insights, & 2023 Planning

Well, it’s the Dog Days of summer. And it’s hard to believe there are only a few weeks left of ...
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OTT Trends & Tips For Best Creative Performance

(Graphic Source: AdAge) Written By: Hila Raz Harris, Head of Growth Quirk Creative is an award-winning, female-founded boutique agency that ...
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How one LinkedIn post sparked a network of pro-choice, pro bono marketers

Originally posted in Marketing Brew. In the time between the May 2 leak and the June 24 Supreme Court Dobbs v. Jackson decision, many ...
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Speaking for ourselves

Originally posted in Campaign   It’s more urgent than ever for women to reclaim the narrative around our health.   ...
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Commercial Casting: Should You Hire Actors or Use Real-Person Testimonials?

Originally posted in Backstage   If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown ...
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Blue Apron Launches 1st Brand Campaign Since 2018

Originally posted in Progressive Grocer     Company’s 2022 marketing strategy focuses on raising broader awareness for meal kit category ...
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Eloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’

Originally posted in Adweek     Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the ...
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Quirk Creative & TULA Are 2021 Modern Retail Awards Finalists – Best Use Of Video

This post originally appeared in Modern Retail. The Modern Retail Awards are honoring the retailers that powered through the changes ...
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