News & Press
QUIRK AT WORK
A Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk
Originally posted in AdWeek Nineteen times a day, or more than once every waking hour—that’s howoften consumers talk negatively about ...
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Gaelan Draper’s Journey From Actor to Filmmaker and ECD
Originally posted in Muse by Clio By Angela Natividad Reinventions is a questionnaire series with people who are making pivots in their ...
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Fast Company’s Best Workplaces for Innovators 2021
Originally Posted in Fast Company. For the third year, Fast Company collaborated with Accenture to score every application we received ...
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‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in
This article originally appeared in Digiday. Written by: Kimeko McCoy TikTok can be addicting. It’s a lesson direct-to-consumer founder Melanie ...
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Irina Shayk for Augustinus Bader
This article originally appeared on the Augustinus Bader website. In March of this year, we were honored to be voted ...
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Who Should You Trust Your Health To?
And What's In It For Them? Originally posted by Thrive Global By Sarah Gross This was a difficult question to answer ...
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Meet the 40 rising stars of Madison Avenue who are revolutionizing advertising in 2020
Originally posted in Business Insider Wren Sieber, associate creative director, Quirk Creative Sieber started as an art director, but her ...
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Quirk Creative Sees Strong Demand Amid Coronavirus Ad Downturn
Originally posted in Forbes You may not know Quirk Creative, but you may have seen some of the agency’s ...
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Time to Start your Own Agency?- Meryl and Gaelan Draper – Quirk
Originally posted in Listen Notes ABOUT THIS EPISODE Many people from adland might be thinking that now might ...
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Rise of OTT and the Case for a Modern TV AOR
As a marketer you’ve no doubt heard of the AOR, or the “Agency of Record” model—wherein a single agency is ...
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Mizuho Americas Wins Gold at Financial Communications Society Awards
Proud to have brought home Gold for Television Linear/Streaming Campaign category at the Financial Communications Society Awards!
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Firstleaf End of Endless Campaign Wins Gold at the Muse Awards
Article original posted in Muse Award. Firstleaf launched End of Endless Campaign in September 2023 as a 360 campaign starting ...
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Understanding the Dynamics of TikTok Ad Production Expenses
TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with ...
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Decoding the Cost of Producing a 30-Second YouTube Ad
Picture this - your brand's message, unfolding in a captivating 30-second story that grabs attention and doesn't let go. This ...
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Exploring TikTok Ad Costs: A Comprehensive Guide
As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
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Crafting Effective YouTube Ads: A Step-by-Step Guide
Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
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Beyond DR: How Brand Response Has Become the New Performance Norm on TV
Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
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Mastering YouTube: A Comprehensive Guide to Video Ads That Work
The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
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Unleashing the Power of Direct Response Advertising
Direct response advertising has revolutionized how businesses communicate with their audience. It's a pivotal force for direct engagement and immediate ...
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Unleashing the Power of Instagram: A Video Marketing Strategy Guide
In the ever-evolving landscape of digital marketing, video content has emerged as a dominant force. Brands seeking to captivate their ...
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