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QUIRK AT WORK

Why Do We Think Male-Owned Agencies Will Bring Us Diversity?

Originally published in MediaPost   A while back, the 3% Conference promoted Leo Burnett CEO Andrew Swinand’s open letter to the industry, ...
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The Drum’s 50 Under 30: Outstanding Women in Creative and Digital

Originally published in The Drum   At 22, Meryl Draper became account director at Ogilvy & Mather in Bangalore, leading ...
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Top 3 Takeaways from Cannes Lions 2019

By Gaelan Draper, Creative Director   I was lucky enough to go to Cannes Lions last week, and it was ...
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Defining Brand Response

“Today there are two worlds: [the] world of direct response advertising and that other world, the world of general advertising. ...
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Adweek’s Creative 100: Meet 2019’s Most Fascinating People in Marketing, Media and Culture

Quirk co-founders Meryl & Gaelan Draper make the list. This post was originally featured in Adweek. Defining creativity can be, ...
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Book of the Month Spot Invites Viewers to Read Into It.

Doing it when your boyfriend is asleep. Satisfied women. The thickness. Naturally, we’re talking about books. Founded in 1926 as ...
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A Formula for Non-Formulaic Video Advertising

No one comes to an agency asking for a formulaic ad. No one asks for safe, unmemorable creative, or a ...
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The Time For Next Year’s Concept Is Now

At Quirk, we’ve heard a dozen variations of this feedback: “The concept is great, but it feels like where we’re ...
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Five Tips for Better Briefs

It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client ...
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Zola and Lea Michele Partner in Joyful New Campaign

Zola, the fastest growing wedding company in the country, wanted to advertise in a big way, with a new celebrity ...
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TikTok app on smartphone

Exploring TikTok Ad Costs: A Comprehensive Guide

As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
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Crafting Effective YouTube Ads: A Step-by-Step Guide

Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
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Beyond DR: How Brand Response Has Become the New Performance Norm on TV

Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
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Mastering YouTube: A Comprehensive Guide to Video Ads That Work

The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
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Unleashing the Power of Direct Response Advertising

Direct response advertising has revolutionized how businesses communicate with their audience. It's a pivotal force for direct engagement and immediate ...
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Unleashing the Power of Instagram: A Video Marketing Strategy Guide

In the ever-evolving landscape of digital marketing, video content has emerged as a dominant force. Brands seeking to captivate their ...
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Exploring the Power of Direct Response TV Ads

The evolution of direct response TV advertising has been significant over the last decade, having transitioned from simple, straightforward “infomercial-esque” ...
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Behind the Screen: What’s the True Price of TV Commercials

When it comes to television advertising, the glittering final product is often the only aspect that viewers see. But behind ...
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Exploring the Effectiveness of Video Ads

Video ads are short, engaging clips designed to capture your attention and prompt you to take action. They've become a ...
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Shortlisted: Digiday Power of Purpose

Originally published in Digiday. Sustainability was top of mind for the brands and companies on this year’s Greater Good Awards ...
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