News & Press
QUIRK AT WORK
Quirk named #177 on Inc. 5000 (and other top lists we’d like to make)
In honor of Quirk making #177 on Inc. Magazine’s 5000 fastest growing businesses*, we asked some of Quirk’s employees what ...
Read More Insight: Most Insights Are Terrible.
Everyone in marketing knows the value of a good insight; it’s arguably the marker for whether a campaign will, indeed, ...
Read More Why Do We Think Male-Owned Agencies Will Bring Us Diversity?
Originally published in MediaPost A while back, the 3% Conference promoted Leo Burnett CEO Andrew Swinand’s open letter to the industry, ...
Read More The Drum’s 50 Under 30: Outstanding Women in Creative and Digital
Originally published in The Drum At 22, Meryl Draper became account director at Ogilvy & Mather in Bangalore, leading ...
Read More Top 3 Takeaways from Cannes Lions 2019
By Gaelan Draper, Creative Director I was lucky enough to go to Cannes Lions last week, and it was ...
Read More Defining Brand Response
“Today there are two worlds: [the] world of direct response advertising and that other world, the world of general advertising. ...
Read More Adweek’s Creative 100: Meet 2019’s Most Fascinating People in Marketing, Media and Culture
Quirk co-founders Meryl & Gaelan Draper make the list. This post was originally featured in Adweek. Defining creativity can be, ...
Read More Book of the Month Spot Invites Viewers to Read Into It.
Doing it when your boyfriend is asleep. Satisfied women. The thickness. Naturally, we’re talking about books. Founded in 1926 as ...
Read More A Formula for Non-Formulaic Video Advertising
No one comes to an agency asking for a formulaic ad. No one asks for safe, unmemorable creative, or a ...
Read More The Time For Next Year’s Concept Is Now
At Quirk, we’ve heard a dozen variations of this feedback: “The concept is great, but it feels like where we’re ...
Read More Understanding the Dynamics of TikTok Ad Production Expenses
TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with ...
Read More Decoding the Cost of Producing a 30-Second YouTube Ad
Picture this - your brand's message, unfolding in a captivating 30-second story that grabs attention and doesn't let go. This ...
Read More Exploring TikTok Ad Costs: A Comprehensive Guide
As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
Read More Crafting Effective YouTube Ads: A Step-by-Step Guide
Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
Read More Beyond DR: How Brand Response Has Become the New Performance Norm on TV
Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
Read More Mastering YouTube: A Comprehensive Guide to Video Ads That Work
The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
Read More Unleashing the Power of Direct Response Advertising
Direct response advertising has revolutionized how businesses communicate with their audience. It's a pivotal force for direct engagement and immediate ...
Read More Unleashing the Power of Instagram: A Video Marketing Strategy Guide
In the ever-evolving landscape of digital marketing, video content has emerged as a dominant force. Brands seeking to captivate their ...
Read More Exploring the Power of Direct Response TV Ads
The evolution of direct response TV advertising has been significant over the last decade, having transitioned from simple, straightforward “infomercial-esque” ...
Read More Behind the Screen: What’s the True Price of TV Commercials
When it comes to television advertising, the glittering final product is often the only aspect that viewers see. But behind ...
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