News & Press
QUIRK AT WORK
How pitches uphold the patriarchy (and hurt your brand)
Originally published in CampaignUS Dear brands, When you ask agencies to pitch, you’re upholding the patriarchy. Why does that matter? ...
Read More We’re hiring: Accounts!
We are looking to add someone to our client services team–a hybrid client manager, marketing strategist, and project manager—who can ...
Read More Quirk named #177 on Inc. 5000 (and other top lists we’d like to make)
In honor of Quirk making #177 on Inc. Magazine’s 5000 fastest growing businesses*, we asked some of Quirk’s employees what ...
Read More Insight: Most Insights Are Terrible.
Everyone in marketing knows the value of a good insight; it’s arguably the marker for whether a campaign will, indeed, ...
Read More Why Do We Think Male-Owned Agencies Will Bring Us Diversity?
Originally published in MediaPost A while back, the 3% Conference promoted Leo Burnett CEO Andrew Swinand’s open letter to the industry, ...
Read More The Drum’s 50 Under 30: Outstanding Women in Creative and Digital
Originally published in The Drum At 22, Meryl Draper became account director at Ogilvy & Mather in Bangalore, leading ...
Read More Top 3 Takeaways from Cannes Lions 2019
By Gaelan Draper, Creative Director I was lucky enough to go to Cannes Lions last week, and it was ...
Read More Defining Brand Response
“Today there are two worlds: [the] world of direct response advertising and that other world, the world of general advertising. ...
Read More Adweek’s Creative 100: Meet 2019’s Most Fascinating People in Marketing, Media and Culture
Quirk co-founders Meryl & Gaelan Draper make the list. This post was originally featured in Adweek. Defining creativity can be, ...
Read More Book of the Month Spot Invites Viewers to Read Into It.
Doing it when your boyfriend is asleep. Satisfied women. The thickness. Naturally, we’re talking about books. Founded in 1926 as ...
Read More Mizuho Americas Wins Gold at Financial Communications Society Awards
Proud to have brought home Gold for Television Linear/Streaming Campaign category at the Financial Communications Society Awards!
Read More Firstleaf End of Endless Campaign Wins Gold at the Muse Awards
Article original posted in Muse Award. Firstleaf launched End of Endless Campaign in September 2023 as a 360 campaign starting ...
Read More Understanding the Dynamics of TikTok Ad Production Expenses
TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with ...
Read More Decoding the Cost of Producing a 30-Second YouTube Ad
Picture this - your brand's message, unfolding in a captivating 30-second story that grabs attention and doesn't let go. This ...
Read More Exploring TikTok Ad Costs: A Comprehensive Guide
As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
Read More Crafting Effective YouTube Ads: A Step-by-Step Guide
Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
Read More Beyond DR: How Brand Response Has Become the New Performance Norm on TV
Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
Read More Mastering YouTube: A Comprehensive Guide to Video Ads That Work
The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
Read More Unleashing the Power of Direct Response Advertising
Direct response advertising has revolutionized how businesses communicate with their audience. It's a pivotal force for direct engagement and immediate ...
Read More Unleashing the Power of Instagram: A Video Marketing Strategy Guide
In the ever-evolving landscape of digital marketing, video content has emerged as a dominant force. Brands seeking to captivate their ...
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