News & Press
QUIRK AT WORK
A Formula for Non-Formulaic Video Advertising
No one comes to an agency asking for a formulaic ad. No one asks for safe, unmemorable creative, or a ...
Read More The Time For Next Year’s Concept Is Now
At Quirk, we’ve heard a dozen variations of this feedback: “The concept is great, but it feels like where we’re ...
Read More Five Tips for Better Briefs
It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client ...
Read More Zola and Lea Michele Partner in Joyful New Campaign
Zola, the fastest growing wedding company in the country, wanted to advertise in a big way, with a new celebrity ...
Read More The Dangers of “Safe” Creative
When we pitch video ad ideas to clients, we work against an inherent tendency to play things “safe.” Intuitively, this ...
Read More We’re on the hunt for a Senior Video Editor!
We are looking for a full time Senior Video Editor to join our growing team! You will be responsible for: ...
Read More Are we there yet? Quirk’s CEO demands more female founders
This post originally appeared in Campaign. Tell us about one thing that’s happened recently that leads you to believe there’s ...
Read More Carbonite Campaign Featured As “Creative Ideas That Worked in 2018”
Original post appeared in Muse. We were invited to tell Muse about our favorite creative ideas of 2018. ...
Read More Wedding Planning Company Zola Launches Three-Part TV Campaign
Zola, the fast-growing wedding planning company, has launched their new TV campaign! While they’re well-known in big cities, Zola wanted ...
Read More Beyond Inclusion Riders: How Does an All-Female Production Crew Help the Ad Industry?
This post was originally published in AdWeek. In advertising, we spend most of our time pitching women. We all know ...
Read More Mizuho Americas Wins Gold at Financial Communications Society Awards
Proud to have brought home Gold for Television Linear/Streaming Campaign category at the Financial Communications Society Awards!
Read More Firstleaf End of Endless Campaign Wins Gold at the Muse Awards
Article original posted in Muse Award. Firstleaf launched End of Endless Campaign in September 2023 as a 360 campaign starting ...
Read More Understanding the Dynamics of TikTok Ad Production Expenses
TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with ...
Read More Decoding the Cost of Producing a 30-Second YouTube Ad
Picture this - your brand's message, unfolding in a captivating 30-second story that grabs attention and doesn't let go. This ...
Read More Exploring TikTok Ad Costs: A Comprehensive Guide
As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
Read More Crafting Effective YouTube Ads: A Step-by-Step Guide
Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
Read More Beyond DR: How Brand Response Has Become the New Performance Norm on TV
Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
Read More Mastering YouTube: A Comprehensive Guide to Video Ads That Work
The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
Read More Unleashing the Power of Direct Response Advertising
Direct response advertising has revolutionized how businesses communicate with their audience. It's a pivotal force for direct engagement and immediate ...
Read More Unleashing the Power of Instagram: A Video Marketing Strategy Guide
In the ever-evolving landscape of digital marketing, video content has emerged as a dominant force. Brands seeking to captivate their ...
Read More