News & Press
QUIRK AT WORK
Adweek’s Creative 100: Meet 2019’s Most Fascinating People in Marketing, Media and Culture
Quirk co-founders Meryl & Gaelan Draper make the list. This post was originally featured in Adweek. Defining creativity can be, ...
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Book of the Month Spot Invites Viewers to Read Into It.
Doing it when your boyfriend is asleep. Satisfied women. The thickness. Naturally, we’re talking about books. Founded in 1926 as ...
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A Formula for Non-Formulaic Video Advertising
No one comes to an agency asking for a formulaic ad. No one asks for safe, unmemorable creative, or a ...
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The Time For Next Year’s Concept Is Now
At Quirk, we’ve heard a dozen variations of this feedback: “The concept is great, but it feels like where we’re ...
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Five Tips for Better Briefs
It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client ...
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Zola and Lea Michele Partner in Joyful New Campaign
Zola, the fastest growing wedding company in the country, wanted to advertise in a big way, with a new celebrity ...
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The Dangers of “Safe” Creative
When we pitch video ad ideas to clients, we work against an inherent tendency to play things “safe.” Intuitively, this ...
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We’re on the hunt for a Senior Video Editor!
We are looking for a full time Senior Video Editor to join our growing team! You will be responsible for: ...
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Are we there yet? Quirk’s CEO demands more female founders
This post originally appeared in Campaign. Tell us about one thing that’s happened recently that leads you to believe there’s ...
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Carbonite Campaign Featured As “Creative Ideas That Worked in 2018”
Original post appeared in Muse. We were invited to tell Muse about our favorite creative ideas of 2018. ...
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Agencies create pro-bono work for abortion hotline after Roe v Wade repeal
This post originally appeared in The Drum Following the US Supreme Court’s decision to overturn Roe v Wade earlier ...
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FemTech Brand INNOVO Revolutionises Women’s Health in New Campaign
This post originally appeared in LBB Quirk Creative and Simulmedia boost awareness of non invasive solutions to treat bladder weakness ...
Read More Retail Media, Q4 Campaign Insights, & 2023 Planning
Well, it’s the Dog Days of summer. And it’s hard to believe there are only a few weeks left of ...
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OTT Trends & Tips For Best Creative Performance
(Graphic Source: AdAge) Written By: Hila Raz Harris, Head of Growth Quirk Creative is an award-winning, female-founded boutique agency that ...
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How one LinkedIn post sparked a network of pro-choice, pro bono marketers
Originally posted in Marketing Brew. In the time between the May 2 leak and the June 24 Supreme Court Dobbs v. Jackson decision, many ...
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Speaking for ourselves
Originally posted in Campaign It’s more urgent than ever for women to reclaim the narrative around our health. ...
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Commercial Casting: Should You Hire Actors or Use Real-Person Testimonials?
Originally posted in Backstage If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown ...
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Blue Apron Launches 1st Brand Campaign Since 2018
Originally posted in Progressive Grocer Company’s 2022 marketing strategy focuses on raising broader awareness for meal kit category ...
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Eloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’
Originally posted in Adweek Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the ...
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Quirk Creative & TULA Are 2021 Modern Retail Awards Finalists – Best Use Of Video
This post originally appeared in Modern Retail. The Modern Retail Awards are honoring the retailers that powered through the changes ...
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