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Understanding the Dynamics of TikTok Ad Production Expenses

TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with ...
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Decoding the Cost of Producing a 30-Second YouTube Ad

Picture this - your brand's message, unfolding in a captivating 30-second story that grabs attention and doesn't let go. This ...
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TikTok app on smartphone

Exploring TikTok Ad Costs: A Comprehensive Guide

As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
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Crafting Effective YouTube Ads: A Step-by-Step Guide

Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
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Beyond DR: How Brand Response Has Become the New Performance Norm on TV

Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
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Mastering YouTube: A Comprehensive Guide to Video Ads That Work

The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
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Unleashing the Power of Direct Response Advertising

Direct response advertising has revolutionized how businesses communicate with their audience. It's a pivotal force for direct engagement and immediate ...
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Unleashing the Power of Instagram: A Video Marketing Strategy Guide

In the ever-evolving landscape of digital marketing, video content has emerged as a dominant force. Brands seeking to captivate their ...
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Exploring the Power of Direct Response TV Ads

The evolution of direct response TV advertising has been significant over the last decade, having transitioned from simple, straightforward “infomercial-esque” ...
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Behind the Screen: What’s the True Price of TV Commercials

When it comes to television advertising, the glittering final product is often the only aspect that viewers see. But behind ...
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Five Tips for Better Briefs

It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client ...
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Zola and Lea Michele Partner in Joyful New Campaign

Zola, the fastest growing wedding company in the country, wanted to advertise in a big way, with a new celebrity ...
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The Dangers of “Safe” Creative

When we pitch video ad ideas to clients, we work against an inherent tendency to play things “safe.”  Intuitively, this ...
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We’re on the hunt for a Senior Video Editor!

We are looking for a full time Senior Video Editor to join our growing team! You will be responsible for: ...
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Are we there yet? Quirk’s CEO demands more female founders

This post originally appeared in Campaign. Tell us about one thing that’s happened recently that leads you to believe there’s ...
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Carbonite Campaign Featured As “Creative Ideas That Worked in 2018”

Original post appeared in Muse.   We were invited to tell Muse about our favorite creative ideas of 2018.   ...
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Wedding Planning Company Zola Launches Three-Part TV Campaign

Zola, the fast-growing wedding planning company, has launched their new TV campaign! While they’re well-known in big cities, Zola wanted ...
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Beyond Inclusion Riders: How Does an All-Female Production Crew Help the Ad Industry?

This post was originally published in AdWeek. In advertising, we spend most of our time pitching women. We all know ...
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Don Draper Is Dead: How Technology And Data Are Helping Startups Jump Into The Tv Advertising Game

This article was original published in Campaign US   Startups are launching into TV advertising at full force and are ...
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How Video Is Changing The Game For Brand Marketers

This article was original published in  Media Post   Recently, I attended an advertising event and spoke to a new ...
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