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Commercial Casting: Should You Hire Actors or Use Real-Person Testimonials?

Originally posted in Backstage If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown us anything, it’s that casting is key to a commercial’s success. With real-people casting on the rise in recent years, many companies are asking what’s best for them: to hire an actor, or use real employees…

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