Posts by Meryl
Mizuho Americas Wins Gold at Financial Communications Society Awards
Proud to have brought home Gold for Television Linear/Streaming Campaign category at the Financial Communications Society Awards!
Read MoreFirstleaf End of Endless Campaign Wins Gold at the Muse Awards
Article original posted in Muse Award. Firstleaf launched End of Endless Campaign in September 2023 as a 360 campaign starting with television and expanding out to all brand touchpoints. Our main character, Jennifer, is an average wine consumer navigating the often confusing and overwhelming wine store.We created two television spots which highlight the experience and…
Read MoreUnderstanding the Dynamics of TikTok Ad Production Expenses
TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with a digital audience today. As TikTok’s influence skyrockets, it has quickly ascended as the go-to platform for digital innovation and audience engagement. With over 900 million users, recognizing the importance of advertising on TikTok is…
Read MoreDecoding the Cost of Producing a 30-Second YouTube Ad
Picture this – your brand’s message, unfolding in a captivating 30-second story that grabs attention and doesn’t let go. This is the essence of video ads on YouTube. But here’s the thing: navigating through YouTube’s ad formats, from the quick-hit bumper ads to the more detailed skippable video ads, can feel like a puzzle. Why?…
Read MoreExploring TikTok Ad Costs: A Comprehensive Guide
As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse and vibrant audience. The platform’s unique blend of content creation and interaction has made it a hot spot for innovative marketing strategies. However, venturing into TikTok advertising presents a series of challenges, with the TikTok…
Read MoreCrafting Effective YouTube Ads: A Step-by-Step Guide
Ever wondered why YouTube ads seem so effective? It’s because they can be tailored to reach a specific audience. With around 239 million active viewers in the U.S. alone, YouTube provides a rich place for advertisers to engage their audiences. Whether it’s elevating brand awareness or driving sales, the power of a well-executed YouTube ad…
Read MoreBeyond DR: How Brand Response Has Become the New Performance Norm on TV
Brand response advertising, a term that’s increasingly resonating in the marketing world, represents an evolution from the traditional direct response (DR) approach. Imagine DR as a sprinter – fast, focused, and aiming for immediate results. Brand response advertising, on the other hand, is more like a marathon runner, combining the speed of immediate action with…
Read MoreMastering YouTube: A Comprehensive Guide to Video Ads That Work
The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online engagement. YouTube has revolutionized how brands connect with their audience. What used to be simple video dumping avenues for hobbyist YouTubers have now expanded into a platform for sophisticated strategies that engage, inform, and convert…
Read MoreUnleashing the Power of Direct Response Advertising
Direct response advertising has revolutionized how businesses communicate with their audience. It’s a pivotal force for direct engagement and immediate action, be it a purchase or a sign-up. Direct response advertising has evolved significantly since its early days in print and broadcast media. Its historical significance lies in transforming passive audience engagement into active consumer…
Read MoreUnleashing the Power of Instagram: A Video Marketing Strategy Guide
In the ever-evolving landscape of digital marketing, video content has emerged as a dominant force. Brands seeking to captivate their audiences and make a lasting impression are turning to video marketing. Instagram, with 2.5 billion users, has played a pivotal role in this evolution. In this blog, we’ll explore how to harness the power of…
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