Posts by Meryl
Exploring the Effectiveness of Video Ads
Video ads are short, engaging clips designed to capture your attention and prompt you to take action. They’ve become a cornerstone in digital marketing strategies, and for good reason. According to a recent report by Vidyard, 53% of viewers will watch a video all the way through. This explains why video ads are effective in…
Read MoreShortlisted: Digiday Power of Purpose
Originally published in Digiday. Sustainability was top of mind for the brands and companies on this year’s Greater Good Awards shortlist as they work to create a better future. Companies continue investing in several areas for betterment — and increasingly centering causes in their mission. For instance, automaker BMW Canada earned a nomination in the…
Read MoreComprehensive Direct Response Guide With Real-World Examples
Direct response advertising is a specialized form of marketing that aims to elicit immediate action from your audience. It’s an integral part of any comprehensive marketing strategy. According to industry insights, direct response campaigns have seen a surge in effectiveness, especially in the digital age where real-time metrics can be tracked and analyzed. But why…
Read MoreNAF Wins OMMA Awards
Winners of the OMMA Awards – Pharma/Health/Wellness Campaign #It’sYourCall for National Abortion Federation Quirk Creative CEO Meryl Draper posted a call for agencies to form a coalition to provide pro-bono work to pro-choice organization National Abortion Federation. Her LinkedIn post prompted 34 professionals across 15 organizations to come forward, offering service ranging from SEO support to website…
Read MoreFirstleaf Rolls Out New Ad Campaign “End of Endless”
Firstleaf, America’s Most Personalized Wine Company, today began a new national advertising campaign featuring two 30-second cross-channel television and online commercials entitled “End of Endless” – a campaign that elicits a sense of humor and relatability, connecting with wine enthusiasts who seek an easier method to discover wines they’ll adore, all while avoiding the anxiety…
Read MoreQuirk FemHealth Launches to Support Global Feminine Health and Wellness Brands
Today, Quirk Creative, a certified woman-owned advertising agency, announced the launch of Quirk FemHealth, a new practice designed to meet demand for harder working video campaigns that better connect with women consumers. Feminine healthcare is a fast-growing market that has been underrepresented for too long. While the advertising industry continues to be male-dominated, Quirk FemHealth is providing female-focused…
Read MoreAgencies create pro-bono work for abortion hotline after Roe v Wade repeal
This post originally appeared in The Drum Following the US Supreme Court’s decision to overturn Roe v Wade earlier this year, Quirk Creative’s founder Meryl Draper put out a rallying cry to her LinkedIn followers to form a coalition of agencies who could offer resources. The aim was to create pro bono work for…
Read MoreFemTech Brand INNOVO Revolutionises Women’s Health in New Campaign
This post originally appeared in LBB Quirk Creative and Simulmedia boost awareness of non invasive solutions to treat bladder weakness Although one in three women experience Stress Urinary Incontinence (SUI) at some point in their lives, public and media taboos around the topic have exacerbated the physical and mental stress caused by bladder leaks,…
Read MoreRetail Media, Q4 Campaign Insights, & 2023 Planning
Well, it’s the Dog Days of summer. And it’s hard to believe there are only a few weeks left of summer and many of our brands are gearing up to launch their Fall creative in September, if they haven’t already released a back-to-school campaign. The Back to School Market according to Deloitte insights is up…
Read MoreOTT Trends & Tips For Best Creative Performance
(Graphic Source: AdAge) Written By: Hila Raz Harris, Head of Growth Quirk Creative is an award-winning, female-founded boutique agency that supports omni-channel creative for our clients with variation testing across Social, OTT, CTV, Linear, Radio & Podcast content. We know that the OTT landscape can be challenging to navigate, so we wanted to share our…
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