Blogs
Exploring the Effectiveness of Video Ads
Video ads are short, engaging clips designed to capture your attention and prompt you to take action. They’ve become a cornerstone in digital marketing strategies, and for good reason. According to a recent report by Vidyard, 53% of viewers will watch a video all the way through. This explains why video ads are effective in…
Read MoreShortlisted: Digiday Power of Purpose
Originally published in Digiday. Sustainability was top of mind for the brands and companies on this year’s Greater Good Awards shortlist as they work to create a better future. Companies continue investing in several areas for betterment — and increasingly centering causes in their mission. For instance, automaker BMW Canada earned a nomination in the…
Read MoreComprehensive Direct Response Guide With Real-World Examples
Direct response advertising is a specialized form of marketing that aims to elicit immediate action from your audience. It’s an integral part of any comprehensive marketing strategy. According to industry insights, direct response campaigns have seen a surge in effectiveness, especially in the digital age where real-time metrics can be tracked and analyzed. But why…
Read MoreNAF Wins OMMA Awards
Winners of the OMMA Awards – Pharma/Health/Wellness Campaign #It’sYourCall for National Abortion Federation Quirk Creative CEO Meryl Draper posted a call for agencies to form a coalition to provide pro-bono work to pro-choice organization National Abortion Federation. Her LinkedIn post prompted 34 professionals across 15 organizations to come forward, offering service ranging from SEO support to website…
Read MoreFirstleaf Rolls Out New Ad Campaign “End of Endless”
Firstleaf, America’s Most Personalized Wine Company, today began a new national advertising campaign featuring two 30-second cross-channel television and online commercials entitled “End of Endless” – a campaign that elicits a sense of humor and relatability, connecting with wine enthusiasts who seek an easier method to discover wines they’ll adore, all while avoiding the anxiety…
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