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Beyond DR: How Brand Response Has Become the New Performance Norm on TV

Brand response advertising, a term that’s increasingly resonating in the marketing world, represents an evolution from the traditional direct response (DR) approach.  Imagine DR as a sprinter – fast, focused, and aiming for immediate results. Brand response advertising, on the other hand, is more like a marathon runner, combining the speed of immediate action with…

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OTT Trends & Tips For Best Creative Performance

(Graphic Source: AdAge) Written By: Hila Raz Harris, Head of Growth Quirk Creative is an award-winning, female-founded boutique agency that supports omni-channel creative for our clients with variation testing across Social, OTT, CTV, Linear, Radio & Podcast content. We know that the OTT landscape can be challenging to navigate, so we wanted to share our…

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