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‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in

This article originally appeared in Digiday. Written by: Kimeko McCoy TikTok can be addicting. It’s a lesson direct-to-consumer founder Melanie Travis learned after downloading the app last year, endlessly scrolling through dance challenges, lip syncing videos, comedic skits and everything in between.  After so much scrolling, she decided to delete the app from her phone…

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