Posts Tagged ‘#MarketingStrategies’
Mizuho Americas Wins Gold at Financial Communications Society Awards
Proud to have brought home Gold for Television Linear/Streaming Campaign category at the Financial Communications Society Awards!
Read MoreFirstleaf End of Endless Campaign Wins Gold at the Muse Awards
Article original posted in Muse Award. Firstleaf launched End of Endless Campaign in September 2023 as a 360 campaign starting with television and expanding out to all brand touchpoints. Our main character, Jennifer, is an average wine consumer navigating the often confusing and overwhelming wine store.We created two television spots which highlight the experience and…
Read MoreBeyond DR: How Brand Response Has Become the New Performance Norm on TV
Brand response advertising, a term that’s increasingly resonating in the marketing world, represents an evolution from the traditional direct response (DR) approach. Imagine DR as a sprinter – fast, focused, and aiming for immediate results. Brand response advertising, on the other hand, is more like a marathon runner, combining the speed of immediate action with…
Read MoreUnleashing the Power of Direct Response Advertising
Direct response advertising has revolutionized how businesses communicate with their audience. It’s a pivotal force for direct engagement and immediate action, be it a purchase or a sign-up. Direct response advertising has evolved significantly since its early days in print and broadcast media. Its historical significance lies in transforming passive audience engagement into active consumer…
Read MoreShortlisted: Digiday Greater Good Awards
Originally published in Digiday. Sustainability was top of mind for the brands and companies on this year’s Greater Good Awards shortlist as they work to create a better future. Companies continue investing in several areas for betterment — and increasingly centering causes in their mission. For instance, automaker BMW Canada earned a nomination in the…
Read MoreNAF Wins OMMA Awards
Winners of the OMMA Awards – Pharma/Health/Wellness Campaign #It’sYourCall for National Abortion Federation Quirk Creative CEO Meryl Draper posted a call for agencies to form a coalition to provide pro-bono work to pro-choice organization National Abortion Federation. Her LinkedIn post prompted 34 professionals across 15 organizations to come forward, offering service ranging from SEO support to website…
Read MoreFirstleaf Rolls Out New Ad Campaign “End of Endless”
Firstleaf, America’s Most Personalized Wine Company, today began a new national advertising campaign featuring two 30-second cross-channel television and online commercials entitled “End of Endless” – a campaign that elicits a sense of humor and relatability, connecting with wine enthusiasts who seek an easier method to discover wines they’ll adore, all while avoiding the anxiety…
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