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Beyond DR: How Brand Response Has Become the New Performance Norm on TV

Brand response advertising, a term that’s increasingly resonating in the marketing world, represents an evolution from the traditional direct response (DR) approach.  Imagine DR as a sprinter – fast, focused, and aiming for immediate results. Brand response advertising, on the other hand, is more like a marathon runner, combining the speed of immediate action with…

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Unleashing the Power of Direct Response Advertising

Direct response advertising has revolutionized how businesses communicate with their audience. It’s a pivotal force for direct engagement and immediate action, be it a purchase or a sign-up. Direct response advertising has evolved significantly since its early days in print and broadcast media. Its historical significance lies in transforming passive audience engagement into active consumer…

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Shortlisted: Digiday Power of Purpose

Originally published in Digiday. Sustainability was top of mind for the brands and companies on this year’s Greater Good Awards shortlist as they work to create a better future. Companies continue investing in several areas for betterment — and increasingly centering causes in their mission. For instance, automaker BMW Canada earned a nomination in the…

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NAF Wins OMMA Awards

Winners of the OMMA Awards – Pharma/Health/Wellness Campaign #It’sYourCall for National Abortion Federation Quirk Creative CEO Meryl Draper posted a call for agencies to form a coalition to provide pro-bono work to pro-choice organization National Abortion Federation. Her LinkedIn post prompted 34 professionals across 15 organizations to come forward, offering service ranging from SEO support to website…

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Firstleaf Rolls Out New Ad Campaign “End of Endless”

Firstleaf, America’s Most Personalized Wine Company, today began a new national advertising campaign featuring two 30-second cross-channel television and online commercials entitled “End of Endless” – a campaign that elicits a sense of humor and relatability, connecting with wine enthusiasts who seek an easier method to discover wines they’ll adore, all while avoiding the anxiety…

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