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IndieWork: Dismantling FemHealth Stigma, One Hoo-Ha At A Time

IndieWork: Dismantling FemHealth Stigma, One Hoo-Ha At A Time

Article original posted in Indie Agency News How Do You Sell A Product That Helps People Manage Vaginal Odor If You Can’t Use The Word “Vaginal”? There’s a need in femhealth marketing for directness and realism, but regulations and policies often prevent the use of straightforward language and realistic imagery. Industry professionals are moving away…

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Angie Hicks Highlights Quality Home Service In ‘Jobs’

This post was originally published in MediaPost. Angi.com, the home-improvement platform, has launched its latest campaign, “Jobs Well Done.” And it features its co-founder, Angie Hicks. The new campaign, comprised of four new spots, is a tribute to Angie’s grassroots action, which began as Angi’s List. In the 1990s, she went door-to-door asking for the…

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Firstleaf End of Endless Campaign Wins Gold at the Muse Awards

Article original posted in Muse Award. Firstleaf launched End of Endless Campaign in September 2023 as a 360 campaign starting with television and expanding out to all brand touchpoints. Our main character, Jennifer, is an average wine consumer navigating the often confusing and overwhelming wine store.We created two television spots which highlight the experience and…

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Beyond DR: How Brand Response Has Become the New Performance Norm on TV

Brand response advertising, a term that’s increasingly resonating in the marketing world, represents an evolution from the traditional direct response (DR) approach.  Imagine DR as a sprinter – fast, focused, and aiming for immediate results. Brand response advertising, on the other hand, is more like a marathon runner, combining the speed of immediate action with…

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Unleashing the Power of Direct Response Advertising

Direct response advertising has revolutionized how businesses communicate with their audience. It’s a pivotal force for direct engagement and immediate action, be it a purchase or a sign-up. Direct response advertising has evolved significantly since its early days in print and broadcast media. Its historical significance lies in transforming passive audience engagement into active consumer…

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Shortlisted: Digiday Greater Good Awards

Originally published in Digiday. Sustainability was top of mind for the brands and companies on this year’s Greater Good Awards shortlist as they work to create a better future. Companies continue investing in several areas for betterment — and increasingly centering causes in their mission. For instance, automaker BMW Canada earned a nomination in the…

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NAF Wins OMMA Awards

Winners of the OMMA Awards – Pharma/Health/Wellness Campaign #It’sYourCall for National Abortion Federation Quirk Creative CEO Meryl Draper posted a call for agencies to form a coalition to provide pro-bono work to pro-choice organization National Abortion Federation. Her LinkedIn post prompted 34 professionals across 15 organizations to come forward, offering service ranging from SEO support to website…

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Firstleaf Rolls Out New Ad Campaign “End of Endless”

Firstleaf, America’s Most Personalized Wine Company, today began a new national advertising campaign featuring two 30-second cross-channel television and online commercials entitled “End of Endless” – a campaign that elicits a sense of humor and relatability, connecting with wine enthusiasts who seek an easier method to discover wines they’ll adore, all while avoiding the anxiety…

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