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Exploring TikTok Ad Costs: A Comprehensive Guide

TikTok app on smartphone

As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse and vibrant audience.  The platform’s unique blend of content creation and interaction has made it a hot spot for innovative marketing strategies. However, venturing into TikTok advertising presents a series of challenges, with the TikTok…

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‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in

This article originally appeared in Digiday. Written by: Kimeko McCoy TikTok can be addicting. It’s a lesson direct-to-consumer founder Melanie Travis learned after downloading the app last year, endlessly scrolling through dance challenges, lip syncing videos, comedic skits and everything in between.  After so much scrolling, she decided to delete the app from her phone…

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