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Quirk Creative & TULA Are 2021 Modern Retail Awards Finalists – Best Use Of Video

This post originally appeared in Modern Retail. The Modern Retail Awards are honoring the retailers that powered through the changes and uncertainty brought about in 2021, while finding ways to address social injustice through marketing campaigns, pivot to reflect shifting consumer habits and more.  Some of this year’s finalists moved from legacy retail strategies to omnichannel,…

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A Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk

woman with afro hair

Originally posted in AdWeek Nineteen times a day, or more than once every waking hour—that’s howoften consumers talk negatively about themselves according to a TulaSkincare study. In a space that has historically capitalized oninsecurity, the brand is establishing itself as an industry champion forself-love. “The way the beauty industry approaches marketing is clearly fuelingthat negative…

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