News & Press
QUIRK AT WORK
How to get the best results from collaboration with your agency
Agency humor loves biting the hand that feeds it, framing life as an endless war between clients and creative. There’s ...
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We’re #9 on Adweek’s Fastest Growing Agencies in the World List
Reposted from Adweek HQ: Brooklyn, N.Y.Clients: Carbonite, Kimpton Hotels, ZolaGrowth: 797%Categories: Top 10 Fastest-Growing Agencies by % Change in Revenue (No. 9), Top ...
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DRTV Observations & Insights
The first TV ad aired on July 1st, 1941, and it leaves a lot to be desired from a DRTV ...
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How pitches uphold the patriarchy (and hurt your brand)
Originally published in CampaignUS Dear brands, When you ask agencies to pitch, you’re upholding the patriarchy. Why does that matter? ...
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We’re hiring: Accounts!
We are looking to add someone to our client services team–a hybrid client manager, marketing strategist, and project manager—who can ...
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Quirk named #177 on Inc. 5000 (and other top lists we’d like to make)
In honor of Quirk making #177 on Inc. Magazine’s 5000 fastest growing businesses*, we asked some of Quirk’s employees what ...
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Insight: Most Insights Are Terrible.
Everyone in marketing knows the value of a good insight; it’s arguably the marker for whether a campaign will, indeed, ...
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Why Do We Think Male-Owned Agencies Will Bring Us Diversity?
Originally published in MediaPost A while back, the 3% Conference promoted Leo Burnett CEO Andrew Swinand’s open letter to the industry, ...
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The Drum’s 50 Under 30: Outstanding Women in Creative and Digital
Originally published in The Drum At 22, Meryl Draper became account director at Ogilvy & Mather in Bangalore, leading ...
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Top 3 Takeaways from Cannes Lions 2019
By Gaelan Draper, Creative Director I was lucky enough to go to Cannes Lions last week, and it was ...
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IndieWork: Dismantling FemHealth Stigma, One Hoo-Ha At A Time
Article original posted in Indie Agency News How Do You Sell A Product That Helps People Manage Vaginal Odor If ...
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Angie Hicks Highlights Quality Home Service In ‘Jobs’
This post was originally published in MediaPost. Angi.com, the home-improvement platform, has launched its latest campaign, "Jobs Well Done." And ...
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Mizuho Americas Wins Gold at Financial Communications Society Awards
Proud to have brought home Gold for Television Linear/Streaming Campaign category at the Financial Communications Society Awards!
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Firstleaf End of Endless Campaign Wins Gold at the Muse Awards
Article original posted in Muse Award. Firstleaf launched End of Endless Campaign in September 2023 as a 360 campaign starting ...
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Understanding the Dynamics of TikTok Ad Production Expenses
TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with ...
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Decoding the Cost of Producing a 30-Second YouTube Ad
Picture this - your brand's message, unfolding in a captivating 30-second story that grabs attention and doesn't let go. This ...
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Exploring TikTok Ad Costs: A Comprehensive Guide
As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
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Crafting Effective YouTube Ads: A Step-by-Step Guide
Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
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Beyond DR: How Brand Response Has Become the New Performance Norm on TV
Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
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Mastering YouTube: A Comprehensive Guide to Video Ads That Work
The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
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