News & Press
QUIRK AT WORK
Defining Brand Response
“Today there are two worlds: [the] world of direct response advertising and that other world, the world of general advertising. ...
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Adweek’s Creative 100: Meet 2019’s Most Fascinating People in Marketing, Media and Culture
Quirk co-founders Meryl & Gaelan Draper make the list. This post was originally featured in Adweek. Defining creativity can be, ...
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Book of the Month Spot Invites Viewers to Read Into It.
Doing it when your boyfriend is asleep. Satisfied women. The thickness. Naturally, we’re talking about books. Founded in 1926 as ...
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A Formula for Non-Formulaic Video Advertising
No one comes to an agency asking for a formulaic ad. No one asks for safe, unmemorable creative, or a ...
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The Time For Next Year’s Concept Is Now
At Quirk, we’ve heard a dozen variations of this feedback: “The concept is great, but it feels like where we’re ...
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Five Tips for Better Briefs
It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client ...
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Zola and Lea Michele Partner in Joyful New Campaign
Zola, the fastest growing wedding company in the country, wanted to advertise in a big way, with a new celebrity ...
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The Dangers of “Safe” Creative
When we pitch video ad ideas to clients, we work against an inherent tendency to play things “safe.” Intuitively, this ...
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We’re on the hunt for a Senior Video Editor!
We are looking for a full time Senior Video Editor to join our growing team! You will be responsible for: ...
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Are we there yet? Quirk’s CEO demands more female founders
This post originally appeared in Campaign. Tell us about one thing that’s happened recently that leads you to believe there’s ...
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IndieWork: Dismantling FemHealth Stigma, One Hoo-Ha At A Time
Article original posted in Indie Agency News How Do You Sell A Product That Helps People Manage Vaginal Odor If ...
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Angie Hicks Highlights Quality Home Service In ‘Jobs’
This post was originally published in MediaPost. Angi.com, the home-improvement platform, has launched its latest campaign, "Jobs Well Done." And ...
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Mizuho Americas Wins Gold at Financial Communications Society Awards
Proud to have brought home Gold for Television Linear/Streaming Campaign category at the Financial Communications Society Awards!
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Firstleaf End of Endless Campaign Wins Gold at the Muse Awards
Article original posted in Muse Award. Firstleaf launched End of Endless Campaign in September 2023 as a 360 campaign starting ...
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Understanding the Dynamics of TikTok Ad Production Expenses
TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with ...
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Decoding the Cost of Producing a 30-Second YouTube Ad
Picture this - your brand's message, unfolding in a captivating 30-second story that grabs attention and doesn't let go. This ...
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Exploring TikTok Ad Costs: A Comprehensive Guide
As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
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Crafting Effective YouTube Ads: A Step-by-Step Guide
Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
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Beyond DR: How Brand Response Has Become the New Performance Norm on TV
Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
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Mastering YouTube: A Comprehensive Guide to Video Ads That Work
The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
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