Posts Tagged ‘#meryldraper’
Speaking for ourselves
Originally posted in Campaign It’s more urgent than ever for women to reclaim the narrative around our health. Months ago, I was working on a piece about how women rarely control the narratives behind advertising campaigns addressing their health. But that doesn’t matter now. Action does. Our world has been shockingly altered.…
Read MoreTrailblazers: Meryl Draper’s Quirk Creative puts women at the heart of storytelling
Originally posted in Campaign US Despite the fact that women control 85% of consumer spending in the US, according to Forbes, advertising has always been created by and for men. Meryl Draper, co-founder and CEO of independent creative agency Quirk Creative, recognized that gap. So in 2015, alongside her now husband Gaelan Draper, she launched…
Read More‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in
This article originally appeared in Digiday. Written by: Kimeko McCoy TikTok can be addicting. It’s a lesson direct-to-consumer founder Melanie Travis learned after downloading the app last year, endlessly scrolling through dance challenges, lip syncing videos, comedic skits and everything in between. After so much scrolling, she decided to delete the app from her phone…
Read MoreWho Should You Trust Your Health To?
And What’s In It For Them? Originally posted by Thrive Global By Sarah Gross This was a difficult question to answer even pre-Covid-19. Should you listen to your doctor or your gut-feeling? Trust your friend or a reputable website? Follow Gwyneth Paltrow or Dr Oz? Find a good holistic health guru or try to enroll in…
Read MoreQuirk Creative Sees Strong Demand Amid Coronavirus Ad Downturn
Originally posted in Forbes You may not know Quirk Creative, but you may have seen some of the agency’s work. An ad for Blueland, an eco-conscious line of cleaning products, featured Kevin “Mr. Wonderful” O’Leary of Shark Tank as a spokesman. (O’Leary invested in the brand during a recent episode.) Quirk has also…
Read MoreTime to Start your Own Agency?- Meryl and Gaelan Draper – Quirk
Originally posted in Listen Notes ABOUT THIS EPISODE Many people from adland might be thinking that now might be a good time to start their own shop. This episode features an interview with Meryl and Gaelan Draper who have been running their own shop- Quirk – for the past six years. They have…
Read More