Posts by Meryl

We’re checking in with creative people to see how they’re faring. Here’s an update from Emily Draper, copywriter at Quirk Creative.

Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the “1% rule,” the idea that small improvements, consistently applied, lead to exponential gains.

In this post, we’ll walk through a simple approach to strategycraft and end with a defensible strategy statement: 

Get to by .  

In this post, we’ll walk through a simple approach to strategycraft and end with a defensible strategy statement: 

Get to by .  

Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the “1% rule,” the idea that small improvements, consistently applied, lead to exponential gains.

Agency humor loves biting the hand that feeds it, framing life as an endless war between clients and creative. There’s a grain of truth in that, but we prefer to think of it as a necessary part of the creative process. Creativity is born of tension, and when two parties agree 100%, one of them is unnecessary. After the jump, we share our 5 tips for getting the most out of a creative collaboration.

Reposted from Adweek   HQ: Brooklyn, N.Y.Clients: Carbonite, Kimpton Hotels, ZolaGrowth: 797%Categories: Top 10 Fastest-Growing Agencies by % Change in Revenue (No. 9), Top 10 Agencies, Northeast (No. 2)   “In a sea of full-service agencies, we intentionally specialize [in video content],” Quirk Creative co-founder and CEO Meryl Draper says, adding that the agency benefits from specializing in an…

We’ve prepared a handy checklist of DR pro tips. Read on to see the list, and the observations and insights that inspired it.

Beyond the patriarchy simply being bad (for society, for progress, the list goes on…), the patriarchy is bad for business. Your business and your bottom line.