Posts by Meryl
Meet the 36 rising stars of Madison Avenue revolutionizing advertising
In this post, we’ll walk through a simple approach to strategycraft and end with a defensible strategy statement:
Get
Strategies Big Brands Should Steal From D2C Marketers
Every company can sample from the new strategies, techniques, and approaches propelling the young up-and-comers, and discover new ways to increase their reach.
Read MoreThe one-sentence formula for better strategy.
In this post, we’ll walk through a simple approach to strategycraft and end with a defensible strategy statement:
Get
Why making an ad 1% better changes everything (and how to do it)
Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the “1% rule,” the idea that small improvements, consistently applied, lead to exponential gains.
Read MoreHow to get the best results from collaboration with your agency
Agency humor loves biting the hand that feeds it, framing life as an endless war between clients and creative. There’s a grain of truth in that, but we prefer to think of it as a necessary part of the creative process. Creativity is born of tension, and when two parties agree 100%, one of them is unnecessary. After the jump, we share our 5 tips for getting the most out of a creative collaboration.
Read MoreWe’re #9 on Adweek’s Fastest Growing Agencies in the World List
Reposted from Adweek HQ: Brooklyn, N.Y.Clients: Carbonite, Kimpton Hotels, ZolaGrowth: 797%Categories: Top 10 Fastest-Growing Agencies by % Change in Revenue (No. 9), Top 10 Agencies, Northeast (No. 2) “In a sea of full-service agencies, we intentionally specialize [in video content],” Quirk Creative co-founder and CEO Meryl Draper says, adding that the agency benefits from specializing in an…
Read MoreDRTV Observations & Insights
We’ve prepared a handy checklist of DR pro tips. Read on to see the list, and the observations and insights that inspired it.
Read MoreHow pitches uphold the patriarchy (and hurt your brand)
Beyond the patriarchy simply being bad (for society, for progress, the list goes on…), the patriarchy is bad for business. Your business and your bottom line.
Read MoreWe’re hiring: Accounts!
We are looking to add someone to our client services team–a hybrid client manager, marketing strategist, and project manager—who can be the trusted ally and primary point of contact to our clients. In this role, you’ll be expected to: Manage clients: You’ll be our clients’ go-to. You know our client’s brands better than they do,…
Read MoreQuirk named #177 on Inc. 5000 (and other top lists we’d like to make)
In honor of Quirk making #177 on Inc. Magazine’s 5000 fastest growing businesses*, we asked some of Quirk’s employees what other top lists they’re hoping to make. The answers were… revealing. Yael Nachajon, Account Director: Top 15 Brooklyn Cat-mom/Choreographers (you won’t believe #7!) Chris Quesada, Senior Account Executive: The 67 Drag Race Superfans…
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