Posts by Meryl

At Quirk, we’ve heard a dozen variations of this feedback: “The concept is great, but it feels like where we’re going, not where we are today.” In other words, the idea in question is “next year’s concept.” One of our challenges as an advertising agency is to help brands understand that the time for “next…

It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client undertakes with an advertising agency, but the reasons why are rarely discussed. A clear concise brief saves brands time and money (change orders, anyone?). It clarifies the thinking of all parties on both the client…

Zola, the fastest growing wedding company in the country, wanted to advertise in a big way, with a new celebrity spokesperson: Lea Michele. The resulting spot, “Let Lea Be Lea” was timed to coincide with Lea’s real-life wedding in March. “Let Lea Be Lea” follows Lea Michele through a heightened “day in the life,” as…

When we pitch video ad ideas to clients, we work against an inherent tendency to play things “safe.”  Intuitively, this makes sense. There are a lot of stakeholders who have to sign off on any concept, and video ads are big-ticket items. By default, the most innocuous idea tends to win by consensus. This can…

We are looking for a full time Senior Video Editor to join our growing team! You will be responsible for: Working with our Editor to own the video editing process end-to-end, helping us push the boundaries of our creative work and getting the best possible cut out into the world. Editing projects range in size,…

This post originally appeared in Campaign. Tell us about one thing that’s happened recently that leads you to believe there’s still a problem. I read a statistic recently that said only 0.1 percent of ad agencies in the U.S. with national or international accounts are founded by women. As a majority owner and CEO of…

Original post appeared in Muse.   We were invited to tell Muse about our favorite creative ideas of 2018.   Our idea that worked: Carbonite “You Can’t Back Up Everything in Life” This ended up being our most emotionally moving spot of the year, a neat distinction for a spot produced for a B2B tech product.…

Zola, the fast-growing wedding planning company, has launched their new TV campaign! While they’re well-known in big cities, Zola wanted to break new ground across the country with a catchy TV campaign and position themselves as the one-stop shop for all things wedding. We worked with the insight that wedding planning is one of the…

This post was originally published in AdWeek. In advertising, we spend most of our time pitching women. We all know women make 85% of product purchases, and that brands spend millions researching their habits, beliefs and core values. And then, counter-intuitively, they hire mostly men to lead the advertising. The gender disparity at ad agencies…