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Quirk Creative Sees Strong Demand Amid Coronavirus Ad Downturn

Originally posted in Forbes   You may not know Quirk Creative, but you may have seen some of the agency’s work. An ad for Blueland, an eco-conscious line of cleaning products, featured Kevin “Mr. Wonderful” O’Leary of Shark Tank as a spokesman. (O’Leary invested in the brand during a recent episode.)     Quirk has also…

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Time to Start your Own Agency?- Meryl and Gaelan Draper – Quirk

Originally posted in Listen Notes     ABOUT THIS EPISODE   Many people from adland might be thinking that now might be a good time to start their own shop.   This episode features an interview with Meryl and Gaelan Draper who have been running their own shop- Quirk – for the past six years.…

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What Brands Can Learn From Quarantine’s Best Creators

Ads and commercials feel pretty hit-or-miss right now. And it’s not their fault. The truth is, it’s hard to say something unique or helpful or comforting about the current state of affairs.

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How not to create COVID-19 content

Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the “1% rule,” the idea that small improvements, consistently applied, lead to exponential gains.

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Why making an ad 1% better changes everything (and how to do it)

Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the “1% rule,” the idea that small improvements, consistently applied, lead to exponential gains.

Read More