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Quirk Creative & TULA Are 2021 Modern Retail Awards Finalists – Best Use Of Video
This post originally appeared in Modern Retail. The Modern Retail Awards are honoring the retailers that powered through the changes and uncertainty brought about in 2021, while finding ways to address social injustice through marketing campaigns, pivot to reflect shifting consumer habits and more. Some of this year’s finalists moved from legacy retail strategies to omnichannel,…
Read MoreQuirk Creative Launches Quirk-Key Internship Program
This post originally appeared in LBB. Award winning, woman owned independent agency Quirk Creative has launched the Quirk-Key Program for aspiring advertising and commercial production professionals. As paid production assistants, Quirk-Key participants will gain exposure to real commercial productions and sets, be able to shadow and interact with their on-set and agency roles of choice…
Read MoreTrailblazers: Meryl Draper’s Quirk Creative puts women at the heart of storytelling
Originally posted in Campaign US Despite the fact that women control 85% of consumer spending in the US, according to Forbes, advertising has always been created by and for men. Meryl Draper, co-founder and CEO of independent creative agency Quirk Creative, recognized that gap. So in 2015, alongside her now husband Gaelan Draper, she launched…
Read MoreA Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk
Originally posted in AdWeek Nineteen times a day, or more than once every waking hour—that’s howoften consumers talk negatively about themselves according to a TulaSkincare study. In a space that has historically capitalized oninsecurity, the brand is establishing itself as an industry champion forself-love. “The way the beauty industry approaches marketing is clearly fuelingthat negative…
Read MoreGaelan Draper’s Journey From Actor to Filmmaker and ECD
Originally posted in Muse by Clio By Angela Natividad Reinventions is a questionnaire series with people who are making pivots in their lives. Meet Gaelan Draper, who went from actor to executive creative director at Quirk Creative. What were you before? I started my career on film sets at age 10, when I was cast in Chocolat,…
Read MoreFast Company’s Best Workplaces for Innovators 2021
Originally Posted in Fast Company. For the third year, Fast Company collaborated with Accenture to score every application we received and identify more than 100 organizations, leaders, and teams that have created cultures of innovation in 2021—no easy task given that many employees have continued to work remotely this year. The companies on the Best…
Read More‘A few more strategic decisions’: What it’ll take for TikTok’s ad offerings to get advertiser buy in
This article originally appeared in Digiday. Written by: Kimeko McCoy TikTok can be addicting. It’s a lesson direct-to-consumer founder Melanie Travis learned after downloading the app last year, endlessly scrolling through dance challenges, lip syncing videos, comedic skits and everything in between. After so much scrolling, she decided to delete the app from her phone…
Read MoreIrina Shayk for Augustinus Bader
This article originally appeared on the Augustinus Bader website. In March of this year, we were honored to be voted WWD’s Beauty Inc’s ‘The Greatest Skincare of All Time’ by a panel of hundreds of industry experts – an unparalleled achievement for our young, science-backed brand. To mark this brand milestone, we are pleased to…
Read MoreWho Should You Trust Your Health To?
And What’s In It For Them? Originally posted by Thrive Global By Sarah Gross This was a difficult question to answer even pre-Covid-19. Should you listen to your doctor or your gut-feeling? Trust your friend or a reputable website? Follow Gwyneth Paltrow or Dr Oz? Find a good holistic health guru or try to enroll in…
Read MoreMeet the 40 rising stars of Madison Avenue who are revolutionizing advertising in 2020
Originally posted in Business Insider Wren Sieber, associate creative director, Quirk Creative Sieber started as an art director, but her mandate has expanded over the past year to include directing commercial spots for the Brooklyn-based agency. She directed multiple spots for brands including Real Techniques, Trade Coffee and Tula Skincare in 2020, including Tula’s first…
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