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Brand advertising builds strong, long-term relationships over time. Direct response is great for growth, but short term, and often leads to confusion within a crowded marketplace of similar categories. Increasingly brands are moving towards “brand response,” hybrid strategy.

Quirk co-founders Meryl & Gaelan Draper make the list. This post was originally featured in Adweek. Defining creativity can be, at once, both obvious and impossibly nuanced. As the lines between marketers and makers continue to blur, creative talents are crossing over into culture in more ways than ever before. Each year, Adweek celebrates the…

Doing it when your boyfriend is asleep. Satisfied women. The thickness. Naturally, we’re talking about books. Founded in 1926 as a subscription service, Book of the Month has embraced a fresh new image, and target to young, millennial women who like to read. Quirk was brought on to develop new TV spots for the brand.…

No one comes to an agency asking for a formulaic ad. No one asks for safe, unmemorable creative, or a spot that will fail to break through the noise. And yet, formulaic ads happen all the time, despite brands’ best intentions (and in some cases, as a direct result of them). As creatives, we’re always…

At Quirk, we’ve heard a dozen variations of this feedback: “The concept is great, but it feels like where we’re going, not where we are today.” In other words, the idea in question is “next year’s concept.” One of our challenges as an advertising agency is to help brands understand that the time for “next…

It all starts with the brief. Everyone knows that the creative brief is the soul of any project a client undertakes with an advertising agency, but the reasons why are rarely discussed. A clear concise brief saves brands time and money (change orders, anyone?). It clarifies the thinking of all parties on both the client…

Zola, the fastest growing wedding company in the country, wanted to advertise in a big way, with a new celebrity spokesperson: Lea Michele. The resulting spot, “Let Lea Be Lea” was timed to coincide with Lea’s real-life wedding in March. “Let Lea Be Lea” follows Lea Michele through a heightened “day in the life,” as…

When we pitch video ad ideas to clients, we work against an inherent tendency to play things “safe.”  Intuitively, this makes sense. There are a lot of stakeholders who have to sign off on any concept, and video ads are big-ticket items. By default, the most innocuous idea tends to win by consensus. This can…

We are looking for a full time Senior Video Editor to join our growing team! You will be responsible for: Working with our Editor to own the video editing process end-to-end, helping us push the boundaries of our creative work and getting the best possible cut out into the world. Editing projects range in size,…

This post originally appeared in Campaign. Tell us about one thing that’s happened recently that leads you to believe there’s still a problem. I read a statistic recently that said only 0.1 percent of ad agencies in the U.S. with national or international accounts are founded by women. As a majority owner and CEO of…