Posts Tagged ‘#creativevideoagency’
Mastering YouTube: A Comprehensive Guide to Video Ads That Work
The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online engagement. YouTube has revolutionized how brands connect with their audience. What used to be simple video dumping avenues for hobbyist YouTubers have now expanded into a platform for sophisticated strategies that engage, inform, and convert…
Read MoreQuirk FemHealth Launches to Support Global Feminine Health and Wellness Brands
Today, Quirk Creative, a certified woman-owned advertising agency, announced the launch of Quirk FemHealth, a new practice designed to meet demand for harder working video campaigns that better connect with women consumers. Feminine healthcare is a fast-growing market that has been underrepresented for too long. While the advertising industry continues to be male-dominated, Quirk FemHealth is providing female-focused…
Read MoreAgencies create pro-bono work for abortion hotline after Roe v Wade repeal
This post originally appeared in The Drum Following the US Supreme Court’s decision to overturn Roe v Wade earlier this year, Quirk Creative’s founder Meryl Draper put out a rallying cry to her LinkedIn followers to form a coalition of agencies who could offer resources. The aim was to create pro bono work for…
Read MoreFemTech Brand INNOVO Revolutionises Women’s Health in New Campaign
This post originally appeared in LBB Quirk Creative and Simulmedia boost awareness of non invasive solutions to treat bladder weakness Although one in three women experience Stress Urinary Incontinence (SUI) at some point in their lives, public and media taboos around the topic have exacerbated the physical and mental stress caused by bladder leaks,…
Read MoreSpeaking for ourselves
Originally posted in Campaign It’s more urgent than ever for women to reclaim the narrative around our health. Months ago, I was working on a piece about how women rarely control the narratives behind advertising campaigns addressing their health. But that doesn’t matter now. Action does. Our world has been shockingly altered.…
Read MoreQuirk Creative & TULA Are 2021 Modern Retail Awards Finalists – Best Use Of Video
This post originally appeared in Modern Retail. The Modern Retail Awards are honoring the retailers that powered through the changes and uncertainty brought about in 2021, while finding ways to address social injustice through marketing campaigns, pivot to reflect shifting consumer habits and more. Some of this year’s finalists moved from legacy retail strategies to omnichannel,…
Read MoreQuirk Creative Launches Quirk-Key Internship Program
This post originally appeared in LBB. Award winning, woman owned independent agency Quirk Creative has launched the Quirk-Key Program for aspiring advertising and commercial production professionals. As paid production assistants, Quirk-Key participants will gain exposure to real commercial productions and sets, be able to shadow and interact with their on-set and agency roles of choice…
Read MoreTrailblazers: Meryl Draper’s Quirk Creative puts women at the heart of storytelling
Originally posted in Campaign US Despite the fact that women control 85% of consumer spending in the US, according to Forbes, advertising has always been created by and for men. Meryl Draper, co-founder and CEO of independent creative agency Quirk Creative, recognized that gap. So in 2015, alongside her now husband Gaelan Draper, she launched…
Read MoreA Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk
Originally posted in AdWeek Nineteen times a day, or more than once every waking hour—that’s howoften consumers talk negatively about themselves according to a TulaSkincare study. In a space that has historically capitalized oninsecurity, the brand is establishing itself as an industry champion forself-love. “The way the beauty industry approaches marketing is clearly fuelingthat negative…
Read MoreGaelan Draper’s Journey From Actor to Filmmaker and ECD
Originally posted in Muse by Clio By Angela Natividad Reinventions is a questionnaire series with people who are making pivots in their lives. Meet Gaelan Draper, who went from actor to executive creative director at Quirk Creative. What were you before? I started my career on film sets at age 10, when I was cast in Chocolat,…
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