Posts Tagged ‘#quirkcreative’
Speaking for ourselves
Originally posted in Campaign It’s more urgent than ever for women to reclaim the narrative around our health. Months ago, I was working on a piece about how women rarely control the narratives behind advertising campaigns addressing their health. But that doesn’t matter now. Action does. Our world has been shockingly altered.…
Read MoreCommercial Casting: Should You Hire Actors or Use Real-Person Testimonials?
Originally posted in Backstage If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown us anything, it’s that casting is key to a commercial’s success. With real-people casting on the rise in recent years, many companies are asking what’s best for them: to hire an actor, or use real employees…
Read MoreBlue Apron Launches 1st Brand Campaign Since 2018
Originally posted in Progressive Grocer Company’s 2022 marketing strategy focuses on raising broader awareness for meal kit category Blue Apron is kicking off its 2022 marketing strategy with the launch of a national television commercial — its first brand campaign since 2018. Produced by New York-based Quirk, an award-winning agency that specializes in video-based…
Read MoreEloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’
Originally posted in Adweek Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the company new life in ecommerce, has catwalked into the OTT space. Citing the decline of linear television viewership and a desire to tap into the targeting capabilities of OTT—which, per research firm eMarketer, has the potential to reach…
Read MoreQuirk Creative & TULA Are 2021 Modern Retail Awards Finalists – Best Use Of Video
This post originally appeared in Modern Retail. The Modern Retail Awards are honoring the retailers that powered through the changes and uncertainty brought about in 2021, while finding ways to address social injustice through marketing campaigns, pivot to reflect shifting consumer habits and more. Some of this year’s finalists moved from legacy retail strategies to omnichannel,…
Read MoreQuirk Creative Launches Quirk-Key Internship Program
This post originally appeared in LBB. Award winning, woman owned independent agency Quirk Creative has launched the Quirk-Key Program for aspiring advertising and commercial production professionals. As paid production assistants, Quirk-Key participants will gain exposure to real commercial productions and sets, be able to shadow and interact with their on-set and agency roles of choice…
Read MoreTrailblazers: Meryl Draper’s Quirk Creative puts women at the heart of storytelling
Originally posted in Campaign US Despite the fact that women control 85% of consumer spending in the US, according to Forbes, advertising has always been created by and for men. Meryl Draper, co-founder and CEO of independent creative agency Quirk Creative, recognized that gap. So in 2015, alongside her now husband Gaelan Draper, she launched…
Read MoreA Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk
Originally posted in AdWeek Nineteen times a day, or more than once every waking hour—that’s howoften consumers talk negatively about themselves according to a TulaSkincare study. In a space that has historically capitalized oninsecurity, the brand is establishing itself as an industry champion forself-love. “The way the beauty industry approaches marketing is clearly fuelingthat negative…
Read MoreGaelan Draper’s Journey From Actor to Filmmaker and ECD
Originally posted in Muse by Clio By Angela Natividad Reinventions is a questionnaire series with people who are making pivots in their lives. Meet Gaelan Draper, who went from actor to executive creative director at Quirk Creative. What were you before? I started my career on film sets at age 10, when I was cast in Chocolat,…
Read MoreFast Company’s Best Workplaces for Innovators 2021
Originally Posted in Fast Company. For the third year, Fast Company collaborated with Accenture to score every application we received and identify more than 100 organizations, leaders, and teams that have created cultures of innovation in 2021—no easy task given that many employees have continued to work remotely this year. The companies on the Best…
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