Posts Tagged ‘#quirkcreative’
Exploring TikTok Ad Costs: A Comprehensive Guide
As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse and vibrant audience. The platform’s unique blend of content creation and interaction has made it a hot spot for innovative marketing strategies. However, venturing into TikTok advertising presents a series of challenges, with the TikTok…
Read MoreCrafting Effective YouTube Ads: A Step-by-Step Guide
Ever wondered why YouTube ads seem so effective? It’s because they can be tailored to reach a specific audience. With around 239 million active viewers in the U.S. alone, YouTube provides a rich place for advertisers to engage their audiences. Whether it’s elevating brand awareness or driving sales, the power of a well-executed YouTube ad…
Read MoreBeyond DR: How Brand Response Has Become the New Performance Norm on TV
Brand response advertising, a term that’s increasingly resonating in the marketing world, represents an evolution from the traditional direct response (DR) approach. Imagine DR as a sprinter – fast, focused, and aiming for immediate results. Brand response advertising, on the other hand, is more like a marathon runner, combining the speed of immediate action with…
Read MoreMastering YouTube: A Comprehensive Guide to Video Ads That Work
The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online engagement. YouTube has revolutionized how brands connect with their audience. What used to be simple video dumping avenues for hobbyist YouTubers have now expanded into a platform for sophisticated strategies that engage, inform, and convert…
Read MoreComprehensive Direct Response Guide With Real-World Examples
Direct response advertising is a specialized form of marketing that aims to elicit immediate action from your audience. It’s an integral part of any comprehensive marketing strategy. According to industry insights, direct response campaigns have seen a surge in effectiveness, especially in the digital age where real-time metrics can be tracked and analyzed. But why…
Read MoreQuirk FemHealth Launches to Support Global Feminine Health and Wellness Brands
Today, Quirk Creative, a certified woman-owned advertising agency, announced the launch of Quirk FemHealth, a new practice designed to meet demand for harder working video campaigns that better connect with women consumers. Feminine healthcare is a fast-growing market that has been underrepresented for too long. While the advertising industry continues to be male-dominated, Quirk FemHealth is providing female-focused…
Read MoreAgencies create pro-bono work for abortion hotline after Roe v Wade repeal
This post originally appeared in The Drum Following the US Supreme Court’s decision to overturn Roe v Wade earlier this year, Quirk Creative’s founder Meryl Draper put out a rallying cry to her LinkedIn followers to form a coalition of agencies who could offer resources. The aim was to create pro bono work for…
Read MoreFemTech Brand INNOVO Revolutionises Women’s Health in New Campaign
This post originally appeared in LBB Quirk Creative and Simulmedia boost awareness of non invasive solutions to treat bladder weakness Although one in three women experience Stress Urinary Incontinence (SUI) at some point in their lives, public and media taboos around the topic have exacerbated the physical and mental stress caused by bladder leaks,…
Read MoreRetail Media, Q4 Campaign Insights, & 2023 Planning
Well, it’s the Dog Days of summer. And it’s hard to believe there are only a few weeks left of summer and many of our brands are gearing up to launch their Fall creative in September, if they haven’t already released a back-to-school campaign. The Back to School Market according to Deloitte insights is up…
Read MoreHow one LinkedIn post sparked a network of pro-choice, pro bono marketers
Originally posted in Marketing Brew. In the time between the May 2 leak and the June 24 Supreme Court Dobbs v. Jackson decision, many marketers and agency leaders were silent on the issue of abortion. But not everyone. After the leak, Meryl Draper, CEO and co-founder of video ad agency Quirk Creative, asked her LinkedIn connections if there was interest in forming a…
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