Posts by Meryl
A Beauty Brand and a Woman-Owned Agency Are Targeting Your Negative Self-Talk
Originally posted in AdWeek Nineteen times a day, or more than once every waking hour—that’s howoften consumers talk negatively about themselves according to a TulaSkincare study. In a space that has historically capitalized oninsecurity, the brand is establishing itself as an industry champion forself-love. “The way the beauty industry approaches marketing is clearly fuelingthat negative…
Read MoreGaelan Draper’s Journey From Actor to Filmmaker and ECD
Originally posted in Muse by Clio By Angela Natividad Reinventions is a questionnaire series with people who are making pivots in their lives. Meet Gaelan Draper, who went from actor to executive creative director at Quirk Creative. What were you before? I started my career on film sets at age 10, when I was cast in Chocolat,…
Read MoreFast Company’s Best Workplaces for Innovators 2021
Originally Posted in Fast Company. For the third year, Fast Company collaborated with Accenture to score every application we received and identify more than 100 organizations, leaders, and teams that have created cultures of innovation in 2021—no easy task given that many employees have continued to work remotely this year. The companies on the Best…
Read MoreIrina Shayk for Augustinus Bader
This article originally appeared on the Augustinus Bader website. In March of this year, we were honored to be voted WWD’s Beauty Inc’s ‘The Greatest Skincare of All Time’ by a panel of hundreds of industry experts – an unparalleled achievement for our young, science-backed brand. To mark this brand milestone, we are pleased to…
Read MoreWho Should You Trust Your Health To?
And What’s In It For Them? Originally posted by Thrive Global By Sarah Gross This was a difficult question to answer even pre-Covid-19. Should you listen to your doctor or your gut-feeling? Trust your friend or a reputable website? Follow Gwyneth Paltrow or Dr Oz? Find a good holistic health guru or try to enroll in…
Read MoreMeet the 40 rising stars of Madison Avenue who are revolutionizing advertising in 2020
Originally posted in Business Insider Wren Sieber, associate creative director, Quirk Creative Sieber started as an art director, but her mandate has expanded over the past year to include directing commercial spots for the Brooklyn-based agency. She directed multiple spots for brands including Real Techniques, Trade Coffee and Tula Skincare in 2020, including Tula’s first…
Read MoreQuirk Creative Sees Strong Demand Amid Coronavirus Ad Downturn
Originally posted in Forbes You may not know Quirk Creative, but you may have seen some of the agency’s work. An ad for Blueland, an eco-conscious line of cleaning products, featured Kevin “Mr. Wonderful” O’Leary of Shark Tank as a spokesman. (O’Leary invested in the brand during a recent episode.) Quirk has also…
Read MoreTime to Start your Own Agency?- Meryl and Gaelan Draper – Quirk
Originally posted in Listen Notes ABOUT THIS EPISODE Many people from adland might be thinking that now might be a good time to start their own shop. This episode features an interview with Meryl and Gaelan Draper who have been running their own shop- Quirk – for the past six years. They have…
Read MoreRise of OTT and the Case for a Modern TV AOR
Considering a TV AOR for today’s model? Here are some of the points to consider.
Read MoreWhat Brands Can Learn From Quarantine’s Best Creators
Ads and commercials feel pretty hit-or-miss right now. And it’s not their fault. The truth is, it’s hard to say something unique or helpful or comforting about the current state of affairs.
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