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QUIRK AT WORK

Agencies create pro-bono work for abortion hotline after Roe v Wade repeal

This post originally appeared in The Drum   Following the US Supreme Court’s decision to overturn Roe v Wade earlier ...
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FemTech Brand INNOVO Revolutionises Women’s Health in New Campaign

This post originally appeared in LBB Quirk Creative and Simulmedia boost awareness of non invasive solutions to treat bladder weakness ...
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Retail Media, Q4 Campaign Insights, & 2023 Planning

Well, it’s the Dog Days of summer. And it’s hard to believe there are only a few weeks left of ...
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OTT Trends & Tips For Best Creative Performance

(Graphic Source: AdAge) Written By: Hila Raz Harris, Head of Growth Quirk Creative is an award-winning, female-founded boutique agency that ...
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How one LinkedIn post sparked a network of pro-choice, pro bono marketers

Originally posted in Marketing Brew. In the time between the May 2 leak and the June 24 Supreme Court Dobbs v. Jackson decision, many ...
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Speaking for ourselves

Originally posted in Campaign   It’s more urgent than ever for women to reclaim the narrative around our health.   ...
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Commercial Casting: Should You Hire Actors or Use Real-Person Testimonials?

Originally posted in Backstage If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown us ...
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Blue Apron Launches 1st Brand Campaign Since 2018

Originally posted in Progressive Grocer     Company’s 2022 marketing strategy focuses on raising broader awareness for meal kit category ...
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Eloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’

Originally posted in Adweek Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the company new ...
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Quirk Creative & TULA Are 2021 Modern Retail Awards Finalists – Best Use Of Video

This post originally appeared in Modern Retail. The Modern Retail Awards are honoring the retailers that powered through the changes ...
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IndieWork: Dismantling FemHealth Stigma, One Hoo-Ha At A Time

IndieWork: Dismantling FemHealth Stigma, One Hoo-Ha At A Time

Article original posted in Indie Agency News How Do You Sell A Product That Helps People Manage Vaginal Odor If ...
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Angie Hicks Highlights Quality Home Service In ‘Jobs’

This post was originally published in MediaPost. Angi.com, the home-improvement platform, has launched its latest campaign, "Jobs Well Done." And ...
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Mizuho Americas Wins Gold at Financial Communications Society Awards

Proud to have brought home Gold for Television Linear/Streaming Campaign category at the Financial Communications Society Awards!
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Firstleaf End of Endless Campaign Wins Gold at the Muse Awards

Article original posted in Muse Award. Firstleaf launched End of Endless Campaign in September 2023 as a 360 campaign starting ...
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Understanding the Dynamics of TikTok Ad Production Expenses

TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with ...
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Decoding the Cost of Producing a 30-Second YouTube Ad

Picture this - your brand's message, unfolding in a captivating 30-second story that grabs attention and doesn't let go. This ...
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TikTok app on smartphone

Exploring TikTok Ad Costs: A Comprehensive Guide

As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
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Crafting Effective YouTube Ads: A Step-by-Step Guide

Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
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Beyond DR: How Brand Response Has Become the New Performance Norm on TV

Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
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Mastering YouTube: A Comprehensive Guide to Video Ads That Work

The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
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