Posts by Meryl
Retail Media, Q4 Campaign Insights, & 2023 Planning
Well, it’s the Dog Days of summer. And it’s hard to believe there are only a few weeks left of summer and many of our brands are gearing up to launch their Fall creative in September, if they haven’t already released a back-to-school campaign. The Back to School Market according to Deloitte insights is up…
Read MoreOTT Trends & Tips For Best Creative Performance
(Graphic Source: AdAge) Written By: Hila Raz Harris, Head of Growth Quirk Creative is an award-winning, female-founded boutique agency that supports omni-channel creative for our clients with variation testing across Social, OTT, CTV, Linear, Radio & Podcast content. We know that the OTT landscape can be challenging to navigate, so we wanted to share our…
Read MoreHow one LinkedIn post sparked a network of pro-choice, pro bono marketers
Originally posted in Marketing Brew. In the time between the May 2 leak and the June 24 Supreme Court Dobbs v. Jackson decision, many marketers and agency leaders were silent on the issue of abortion. But not everyone. After the leak, Meryl Draper, CEO and co-founder of video ad agency Quirk Creative, asked her LinkedIn connections if there was interest in forming a…
Read MoreSpeaking for ourselves
Originally posted in Campaign It’s more urgent than ever for women to reclaim the narrative around our health. Months ago, I was working on a piece about how women rarely control the narratives behind advertising campaigns addressing their health. But that doesn’t matter now. Action does. Our world has been shockingly altered.…
Read MoreCommercial Casting: Should You Hire Actors or Use Real-Person Testimonials?
Originally posted in Backstage If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown us anything, it’s that casting is key to a commercial’s success. With real-people casting on the rise in recent years, many companies are asking what’s best for them: to hire an actor, or use real employees…
Read MoreBlue Apron Launches 1st Brand Campaign Since 2018
Originally posted in Progressive Grocer Company’s 2022 marketing strategy focuses on raising broader awareness for meal kit category Blue Apron is kicking off its 2022 marketing strategy with the launch of a national television commercial — its first brand campaign since 2018. Produced by New York-based Quirk, an award-winning agency that specializes in video-based…
Read MoreEloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’
Originally posted in Adweek Eloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the company new life in ecommerce, has catwalked into the OTT space. Citing the decline of linear television viewership and a desire to tap into the targeting capabilities of OTT—which, per research firm eMarketer, has the potential to reach…
Read MoreQuirk Creative & TULA Are 2021 Modern Retail Awards Finalists – Best Use Of Video
This post originally appeared in Modern Retail. The Modern Retail Awards are honoring the retailers that powered through the changes and uncertainty brought about in 2021, while finding ways to address social injustice through marketing campaigns, pivot to reflect shifting consumer habits and more. Some of this year’s finalists moved from legacy retail strategies to omnichannel,…
Read MoreQuirk Creative Launches Quirk-Key Internship Program
This post originally appeared in LBB. Award winning, woman owned independent agency Quirk Creative has launched the Quirk-Key Program for aspiring advertising and commercial production professionals. As paid production assistants, Quirk-Key participants will gain exposure to real commercial productions and sets, be able to shadow and interact with their on-set and agency roles of choice…
Read MoreTrailblazers: Meryl Draper’s Quirk Creative puts women at the heart of storytelling
Originally posted in Campaign US Despite the fact that women control 85% of consumer spending in the US, according to Forbes, advertising has always been created by and for men. Meryl Draper, co-founder and CEO of independent creative agency Quirk Creative, recognized that gap. So in 2015, alongside her now husband Gaelan Draper, she launched…
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