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Original post appeared in Muse.   We were invited to tell Muse about our favorite creative ideas of 2018.   Our idea that worked: Carbonite “You Can’t Back Up Everything in Life” This ended up being our most emotionally moving spot of the year, a neat distinction for a spot produced for a B2B tech product.…

Zola, the fast-growing wedding planning company, has launched their new TV campaign! While they’re well-known in big cities, Zola wanted to break new ground across the country with a catchy TV campaign and position themselves as the one-stop shop for all things wedding. We worked with the insight that wedding planning is one of the…

This post was originally published in AdWeek. In advertising, we spend most of our time pitching women. We all know women make 85% of product purchases, and that brands spend millions researching their habits, beliefs and core values. And then, counter-intuitively, they hire mostly men to lead the advertising. The gender disparity at ad agencies…

This article was original published in Campaign US   Startups are launching into TV advertising at full force and are reaping the rewards while other advertisers shy away, says Quirk Creative’s founder.   For years, people have been declaring TV advertising dead, or at best—declining rapidly. The most recent blow? Advertising behemoth WPP’s recent announcement…

This article was original published in  Media Post   Recently, I attended an advertising event and spoke to a new acquaintance who introduced herself as a “digital marketer” for a software company, but noted “We’re not quite ready for video.” I could only shake my head, because the reality is that, in this day-and-age, if…

This article was original published in  Huffington Post   Meryl Draper, 27, is the co-founder and CEO of Quirk Creative, award-winning video advertising agency based in Brooklyn. Quirk works with clients including Western Union, Kimpton Hotels & Restaurants, and Carbonite, helping them launch campaigns that get consumers to fall in love with their brands. Draper…

We were thrilled to see AdWeek covering Kimpton Hotel’s latest social video hit.   If you somehow missed out on a dance move called the Leiomy Lolly (still stuck doing the Dougie?), here’s your chance to catch up. Hint: hair flips. Lots and lots of hair flips.   And there’s no better way to learn…

More than a decade after Dove’s groundbreaking “Real Beauty” campaign featuring real people, the use of non-actors in advertising is on the way to becoming the new normal. In fact, fewer ads than ever feature celebrities – only 10%. But given the current climate of decreasing brand trust and high skepticism caused by alternative facts, brands that deliver…

Puppies + media? Nothing better. Thanks to MediaPost for the great write up on PuppySpot’s first national TV ad campaign! Unsurprisingly, this was one of the cutest campaigns we’ve had the pleasure of working on.   Full article by Larissa Faw, MediaPost, below:   PuppySpot is launching its first national TV ad campaign to promote the platform that…

We love working with clients who are shaking up the status quo in their respective industries. NeedThese helps K-12 schools integrate technology to improve the learning and teaching experience. We got to see some of the tech up close and personal during the shoot for NeedThese’s “Don’t Be So Old School” campaign, which launches nationally this…