News & Press
QUIRK AT WORK
Quirk Creative Sees Strong Demand Amid Coronavirus Ad Downturn
Originally posted in Forbes You may not know Quirk Creative, but you may have seen some of the agency’s ...
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Time to Start your Own Agency?- Meryl and Gaelan Draper – Quirk
Originally posted in Listen Notes ABOUT THIS EPISODE Many people from adland might be thinking that now might ...
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Rise of OTT and the Case for a Modern TV AOR
As a marketer you’ve no doubt heard of the AOR, or the “Agency of Record” model—wherein a single agency is ...
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What Brands Can Learn From Quarantine’s Best Creators
Ads and commercials feel pretty hit-or-miss right now. And it’s not their fault. The truth is, it’s hard to say ...
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#WFH Diaries: Emily Draper of Quirk Creative
Reposted from Muse. Even as parts of the world begin to open up amid the pandemic, most folks are still ...
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How not to create COVID-19 content
You’ve gotten the emails. You’ve heard Chipotle, Capital One, and that wings joint you went to once seven years ago ...
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Meet the 36 rising stars of Madison Avenue revolutionizing advertising
Repost from Business Insider Introducing the rising stars of Madison Avenue. Whether developing breakthrough creative campaigns, setting up ...
Read More Strategies Big Brands Should Steal From D2C Marketers
Reposted from MediaPost. The direct-to-consumer (D2C) era has arrived, and established brands are looking for ways to get into the ...
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The one-sentence formula for better strategy.
Would you go to a movie that’s about a <protagonist> who must <face obstacles> or else <stakes>? No, you wouldn’t. ...
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Why making an ad 1% better changes everything (and how to do it)
Habits have become trendy nowadays, in self-help, pop psychology, and advertising. Much of this is based on the "1% rule," ...
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IndieWork: Dismantling FemHealth Stigma, One Hoo-Ha At A Time
Article original posted in Indie Agency News How Do You Sell A Product That Helps People Manage Vaginal Odor If ...
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Angie Hicks Highlights Quality Home Service In ‘Jobs’
This post was originally published in MediaPost. Angi.com, the home-improvement platform, has launched its latest campaign, "Jobs Well Done." And ...
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Mizuho Americas Wins Gold at Financial Communications Society Awards
Proud to have brought home Gold for Television Linear/Streaming Campaign category at the Financial Communications Society Awards!
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Firstleaf End of Endless Campaign Wins Gold at the Muse Awards
Article original posted in Muse Award. Firstleaf launched End of Endless Campaign in September 2023 as a 360 campaign starting ...
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Understanding the Dynamics of TikTok Ad Production Expenses
TikTok has emerged as a vibrant and rapidly growing platform, capturing the essence of what it means to engage with ...
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Decoding the Cost of Producing a 30-Second YouTube Ad
Picture this - your brand's message, unfolding in a captivating 30-second story that grabs attention and doesn't let go. This ...
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Exploring TikTok Ad Costs: A Comprehensive Guide
As one of the fastest-growing social media platforms, TikTok offers an unparalleled opportunity for brands to connect with a diverse ...
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Crafting Effective YouTube Ads: A Step-by-Step Guide
Ever wondered why YouTube ads seem so effective? It's because they can be tailored to reach a specific audience. With ...
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Beyond DR: How Brand Response Has Become the New Performance Norm on TV
Brand response advertising, a term that's increasingly resonating in the marketing world, represents an evolution from the traditional direct response ...
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Mastering YouTube: A Comprehensive Guide to Video Ads That Work
The landscape of digital marketing is constantly evolving, and video content strategies are increasingly becoming the cornerstone of effective online ...
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