Posts by Meryl

We are looking to add someone to our client services team–a hybrid client manager, marketing strategist, and project manager—who can be the trusted ally and primary point of contact to our clients. In this role, you’ll be expected to: Manage clients: You’ll be our clients’ go-to. You know our client’s brands better than they do,…

In honor of Quirk making #177 on Inc. Magazine’s 5000 fastest growing businesses*, we asked some of Quirk’s employees what other top lists they’re hoping to make. The answers were… revealing.   Yael Nachajon, Account Director: Top 15 Brooklyn Cat-mom/Choreographers (you won’t believe #7!)   Chris Quesada, Senior Account Executive: The 67 Drag Race Superfans…

Brand advertising builds strong, long-term relationships over time. Direct response is great for growth, but short term, and often leads to confusion within a crowded marketplace of similar categories. Increasingly brands are moving towards “brand response,” hybrid strategy.

I was lucky enough to go to Cannes Lions last week, and it was a great experience (humblebrag: it was part of the Adweek Creative Top 100 Reception. We were honored). As we look to the year ahead – here are some trends that I see.

Originally published in The Drum   At 22, Meryl Draper became account director at Ogilvy & Mather in Bangalore, leading emerging market advertising for IBM. While coordinating campaigns across three continents, then working brand-side at a VC-backed startup, she saw the need for a faster and leaner agency offering a hybrid of video production and…

I was lucky enough to go to Cannes Lions last week, and it was a great experience (humblebrag: it was part of the Adweek Creative Top 100 Reception. We were honored). As we look to the year ahead – here are some trends that I see.

Brand advertising builds strong, long-term relationships over time. Direct response is great for growth, but short term, and often leads to confusion within a crowded marketplace of similar categories. Increasingly brands are moving towards “brand response,” hybrid strategy.

Quirk co-founders Meryl & Gaelan Draper make the list. This post was originally featured in Adweek. Defining creativity can be, at once, both obvious and impossibly nuanced. As the lines between marketers and makers continue to blur, creative talents are crossing over into culture in more ways than ever before. Each year, Adweek celebrates the…

Doing it when your boyfriend is asleep. Satisfied women. The thickness. Naturally, we’re talking about books. Founded in 1926 as a subscription service, Book of the Month has embraced a fresh new image, and target to young, millennial women who like to read. Quirk was brought on to develop new TV spots for the brand.…

No one comes to an agency asking for a formulaic ad. No one asks for safe, unmemorable creative, or a spot that will fail to break through the noise. And yet, formulaic ads happen all the time, despite brands’ best intentions (and in some cases, as a direct result of them). As creatives, we’re always…